Uber appoints VP world marketing after cutting 400 jobs

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Uber has appointed Thomas Ranese as vice-president world marketing, weeks after announcing a serious streamlining of its marketing operations.

Ranese joins from Google where he spent 10 years, most as of late as VP of world hardware marketing. He moreover held roles including VP marketing for Android, retail, hardware and used to be director of Google’s brand studio.

He’ll be accountable for marketing Uber products and agencies around the sphere and may perchance serene memoir to senior VP of marketing and public affairs, Jill Hazelbaker, who took over accountability for marketing in June from world chief marketing officer Rebecca Messina, who departed after lower than a 365 days within the role.

Ranese’s appointment follows a critical streamlining of Uber’s world marketing operations. In July it announced it may seemingly axe 400 marketing jobs  round one third of all marketing roles – in a fee-cutting power.

CEO Dara Khosrowshahi acknowledged the layoffs had been obligatory because many teams had been too big, with overlapping work, which created “mediocre outcomes”.

That announcement followed disappointing first quarter ends in Might perchance perchance well also, which seen bookings develop but losses reach $1bn (£829m). In its 2nd quarter outcomes, posted ideal week, losses increased to $5.24bn with revenues falling looking analysts expectations.

“Thomas is a marvelous strategist and a preferred members supervisor with deep world marketing abilities – precisely the ideal person to lend a hand establish us to the next level,” Hazelbaker acknowledged.

Ranese added: “Uber is one in all the uncommon corporations that’s turn out to be a verb – and an iconic brand that’s redefining how we pass, bask in, work and extra in cities around the sphere. As Dara has acknowledged, marketing is extra significant to Uber than ever, and I’m enraged to work with teams around the sphere to present a earn to our marketing capabilities, power say and lend a hand transform the Uber brand.”

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