Citi continues gender equality push with Madonna partnership




To celebrate its 25th Citi Sound Vault camouflage – and as half of its efforts to reach gender equality within the song alternate – Citi has partnered with Reside Nation and Maverick on a special two-half match with Madonna.

“With Citi having taken a stand to bolster the representation of ladies folk as half of our brand campaigns and leisure platform, we couldn’t bring to mind a more fitting artist with whom to celebrate our 25th Citi Sound Vault camouflage than Madonna,” said Jennifer Breithaupt, world particular person CMO at Citi.

Breithaupt added: “As one in every of perhaps the most highly tremendous brands within the arena, Madonna has long advocated for gender equality and we couldn’t be more extremely joyful to bring our card contributors this extremely special abilities.”

Citi is a frontrunner at the support of the Association of Nationwide Advertisers’ groundbreaking #SeeHerHearHer initiative, which aims to develop gender fluctuate and inclusion in song.

The 25th Citi Sound Vault reveals with Madonna on September 18th at?Brooklyn Academy of Tune at the Howard Gilman Opera Dwelling?in Novel York and Tuesday December 10th at The Met in Philadelphia will be accessible completely to Citi card contributors.

The Citi Sound Vault program launched in 2017 with Reside Nation as one plan to present Citi card contributors with top class rep correct of entry to to intimate performances by immense stars in properly-identified venues. So a ways, the platform has been standard among customers and has garnered about 2 billion media impressions. Other artists who acquire held reveals as half of Citi Sound Vault include Eminem, P!NK, Katy Perry, Childish Gambino, Luke Bryan, Metallica, Sting, Muse, Chris Stapleton and The Chainsmokers.

“For the previous 10 years we now acquire labored closely with Citi to co-rep customized experiences for their card contributors by leveraging the not doubtless vitality of reside song,” said Darin Wolf, executive VP at Reside Nation. “At the side of Madonna to a ambitious roster of artists who acquire participated within the Citi Sound Vault sequence additional underscores Citi’s positioning because the leader in riding contemporary loyalty by leaning into culture to present outlandish experiences.”

And this isn’t the stay of Citi’s gender fluctuate and inclusion push.

Going forward, Breithaupt said the firm will stay “committed to continuing to highlight female artists by this platform, as properly as our broader marketing efforts, and serve pressure more visibility and growth for ladies folk within the alternate.”